Practical Example: SZ Magazine “jetzt” Connects Print and the Internet Using a 2D Barcode

2D barcodes, or QR codes, have become increasingly common lately. I have already written about them here and have also used them myself in advertisements.

“jetzt” magazine, August 2011, with an embedded QR code
“jetzt” magazine, August 2011, with an embedded QR code

And where does all this lead? In other words, where does the 2D barcode link to? It leads to a page on the “jetzt” online platform that appears to be optimised only for mobile-phone access, because it is not displayed correctly in any of my browsers. There you will find a video that continues the cover image and invites users to finish telling the story.

Categories: Communication
Michael Höpfl

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