{"id":5274,"date":"2010-12-06T16:42:02","date_gmt":"2010-12-06T15:42:02","guid":{"rendered":"https:\/\/michael-hoepfl.com\/digital-world\/youtube-stunning-3d-visualisation\/12-2010\/"},"modified":"2026-08-13T13:05:02","modified_gmt":"2026-08-13T11:05:02","slug":"youtube-stunning-3d-visualisation","status":"publish","type":"post","link":"https:\/\/michael-hoepfl.com\/en\/digital-world\/youtube-stunning-3d-visualisation\/12-2010\/","title":{"rendered":"YouTube: Stunning 3D Visualisation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">This really leaves you speechless! For the opening of a store in Amsterdam, H&amp;M projected a genuinely impressive 3D visualisation onto the building fa\u00e7ade. A few weeks earlier, the fashion shows in New York and London had already impressed audiences with a similarly spectacular presentation. The visuals in Amsterdam were created by Muse, \u201cThe Agency with a digital heart and analogue Soul\u201d. These 3D visuals are made possible by so-called projection mapping. fuelyourcreativity.com explains what can be achieved with it as follows:<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">This begs for some large scale creativity and makes buildings come to life or collapse in front of your eyes. This could begin to get very interesting as technology progresses in the future\u2026 There could be all kinds of uses for architectural projection or it could be directly projected on people!<\/p>\n<\/blockquote>\n\n<h2 class=\"wp-block-heading\">This Is Real 3D!<\/h2>\n\n<p class=\"wp-block-paragraph\">For H&amp;M, this was surely also a successful viral video campaign. The video itself is so impressive that the fact that 3D objects were apparently being projected almost becomes secondary. A stereoscopic recording of the spectacle would be interesting to see. But who knows \u2013 perhaps there will soon be a 3D H&amp;M cinema commercial &#8230;<\/p>\n\n<p class=\"wp-block-paragraph\">You can continue marvelling at Muse\u2019s website under Portfolio &#8230; Muse does not appear to specialise only in visualisations. For Red Bull, for example, the agency promoted an Air Race event using games and live broadcasting.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This really leaves you speechless! For the opening of a store in Amsterdam, H&amp;M projected a genuinely impressive 3D visualisation onto the building fa\u00e7ade. A few weeks earlier, the fashion [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5275,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_import_markdown_pro_load_document_selector":0,"_import_markdown_pro_submit_text_textarea":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[274,320],"tags":[401,343,348,475,378,290,383,443,476,397],"class_list":["post-5274","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-communication","category-digital-world","tag-3d","tag-internet","tag-marketing","tag-redbull","tag-social-media","tag-technology","tag-video","tag-viral","tag-visuals","tag-youtube","post_format-post-format-video","bwp-blog-post","bwp-masonry-item","bwp-col-1","bwp-post-has-title"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YouTube: Stunning 3D Visualisation - michael-hoepfl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/michael-hoepfl.com\/en\/digital-world\/youtube-stunning-3d-visualisation\/12-2010\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube: Stunning 3D Visualisation - michael-hoepfl.com\" \/>\n<meta property=\"og:description\" content=\"This really leaves you speechless! For the opening of a store in Amsterdam, H&amp;M projected a genuinely impressive 3D visualisation onto the building fa\u00e7ade. A few weeks earlier, the fashion [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/michael-hoepfl.com\/en\/digital-world\/youtube-stunning-3d-visualisation\/12-2010\/\" \/>\n<meta property=\"og:site_name\" content=\"michael-hoepfl.com\" \/>\n<meta property=\"article:published_time\" content=\"2010-12-06T15:42:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-13T11:05:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/michael-hoepfl.com\/wp-content\/uploads\/2010\/12\/muse-3d-visuals-teaser.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"274\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael H\u00f6pfl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael H\u00f6pfl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/digital-world\\\/youtube-stunning-3d-visualisation\\\/12-2010\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/digital-world\\\/youtube-stunning-3d-visualisation\\\/12-2010\\\/\"},\"author\":{\"name\":\"Michael H\u00f6pfl\",\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/#\\\/schema\\\/person\\\/8d843bca28bfc5f703bcf977868eb8d7\"},\"headline\":\"YouTube: Stunning 3D Visualisation\",\"datePublished\":\"2010-12-06T15:42:02+00:00\",\"dateModified\":\"2026-08-13T11:05:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/digital-world\\\/youtube-stunning-3d-visualisation\\\/12-2010\\\/\"},\"wordCount\":239,\"publisher\":{\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/#\\\/schema\\\/person\\\/8d843bca28bfc5f703bcf977868eb8d7\"},\"image\":{\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/digital-world\\\/youtube-stunning-3d-visualisation\\\/12-2010\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/michael-hoepfl.com\\\/wp-content\\\/uploads\\\/2010\\\/12\\\/muse-3d-visuals-teaser.jpeg\",\"keywords\":[\"3D\",\"Internet\",\"Marketing\",\"redbull\",\"Social Media\",\"Technology\",\"Video\",\"viral\",\"visuals\",\"YouTube\"],\"articleSection\":[\"Communication\",\"Digital World\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/digital-world\\\/youtube-stunning-3d-visualisation\\\/12-2010\\\/\",\"url\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/digital-world\\\/youtube-stunning-3d-visualisation\\\/12-2010\\\/\",\"name\":\"YouTube: Stunning 3D Visualisation - michael-hoepfl.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/digital-world\\\/youtube-stunning-3d-visualisation\\\/12-2010\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/digital-world\\\/youtube-stunning-3d-visualisation\\\/12-2010\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/michael-hoepfl.com\\\/wp-content\\\/uploads\\\/2010\\\/12\\\/muse-3d-visuals-teaser.jpeg\",\"datePublished\":\"2010-12-06T15:42:02+00:00\",\"dateModified\":\"2026-08-13T11:05:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/digital-world\\\/youtube-stunning-3d-visualisation\\\/12-2010\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/digital-world\\\/youtube-stunning-3d-visualisation\\\/12-2010\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/digital-world\\\/youtube-stunning-3d-visualisation\\\/12-2010\\\/#primaryimage\",\"url\":\"https:\\\/\\\/michael-hoepfl.com\\\/wp-content\\\/uploads\\\/2010\\\/12\\\/muse-3d-visuals-teaser.jpeg\",\"contentUrl\":\"https:\\\/\\\/michael-hoepfl.com\\\/wp-content\\\/uploads\\\/2010\\\/12\\\/muse-3d-visuals-teaser.jpeg\",\"width\":480,\"height\":274},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/digital-world\\\/youtube-stunning-3d-visualisation\\\/12-2010\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"YouTube: Stunning 3D Visualisation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/\",\"name\":\"michael-hoepfl.com\",\"description\":\"my business. my brain stuff. my blog.\",\"publisher\":{\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/#\\\/schema\\\/person\\\/8d843bca28bfc5f703bcf977868eb8d7\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/#\\\/schema\\\/person\\\/8d843bca28bfc5f703bcf977868eb8d7\",\"name\":\"Michael H\u00f6pfl\",\"pronouns\":\"er\\\/ihr\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/LinkedIn-Profile-Image-2026-1024x1024.png\",\"url\":\"https:\\\/\\\/michael-hoepfl.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/LinkedIn-Profile-Image-2026-1024x1024.png\",\"contentUrl\":\"https:\\\/\\\/michael-hoepfl.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/LinkedIn-Profile-Image-2026-1024x1024.png\",\"width\":1024,\"height\":1024,\"caption\":\"Michael H\u00f6pfl\"},\"logo\":{\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/LinkedIn-Profile-Image-2026-1024x1024.png\"},\"description\":\"Ich schreibe und poste hier zu Themen, die mich seit jeher privat als auch beruflich interessieren und begleiten. [Mehr \u00fcber mich]\",\"sameAs\":[\"https:\\\/\\\/michael-hoepfl.com\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/michael-hoepfl\"],\"url\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/author\\\/mhoepfl\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"YouTube: Stunning 3D Visualisation - michael-hoepfl.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/michael-hoepfl.com\/en\/digital-world\/youtube-stunning-3d-visualisation\/12-2010\/","og_locale":"en_US","og_type":"article","og_title":"YouTube: Stunning 3D Visualisation - michael-hoepfl.com","og_description":"This really leaves you speechless! For the opening of a store in Amsterdam, H&amp;M projected a genuinely impressive 3D visualisation onto the building fa\u00e7ade. A few weeks earlier, the fashion [&hellip;]","og_url":"https:\/\/michael-hoepfl.com\/en\/digital-world\/youtube-stunning-3d-visualisation\/12-2010\/","og_site_name":"michael-hoepfl.com","article_published_time":"2010-12-06T15:42:02+00:00","article_modified_time":"2026-08-13T11:05:02+00:00","og_image":[{"width":480,"height":274,"url":"https:\/\/michael-hoepfl.com\/wp-content\/uploads\/2010\/12\/muse-3d-visuals-teaser.jpeg","type":"image\/jpeg"}],"author":"Michael H\u00f6pfl","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Michael H\u00f6pfl","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/michael-hoepfl.com\/en\/digital-world\/youtube-stunning-3d-visualisation\/12-2010\/#article","isPartOf":{"@id":"https:\/\/michael-hoepfl.com\/en\/digital-world\/youtube-stunning-3d-visualisation\/12-2010\/"},"author":{"name":"Michael H\u00f6pfl","@id":"https:\/\/michael-hoepfl.com\/en\/#\/schema\/person\/8d843bca28bfc5f703bcf977868eb8d7"},"headline":"YouTube: Stunning 3D Visualisation","datePublished":"2010-12-06T15:42:02+00:00","dateModified":"2026-08-13T11:05:02+00:00","mainEntityOfPage":{"@id":"https:\/\/michael-hoepfl.com\/en\/digital-world\/youtube-stunning-3d-visualisation\/12-2010\/"},"wordCount":239,"publisher":{"@id":"https:\/\/michael-hoepfl.com\/en\/#\/schema\/person\/8d843bca28bfc5f703bcf977868eb8d7"},"image":{"@id":"https:\/\/michael-hoepfl.com\/en\/digital-world\/youtube-stunning-3d-visualisation\/12-2010\/#primaryimage"},"thumbnailUrl":"https:\/\/michael-hoepfl.com\/wp-content\/uploads\/2010\/12\/muse-3d-visuals-teaser.jpeg","keywords":["3D","Internet","Marketing","redbull","Social Media","Technology","Video","viral","visuals","YouTube"],"articleSection":["Communication","Digital World"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/michael-hoepfl.com\/en\/digital-world\/youtube-stunning-3d-visualisation\/12-2010\/","url":"https:\/\/michael-hoepfl.com\/en\/digital-world\/youtube-stunning-3d-visualisation\/12-2010\/","name":"YouTube: Stunning 3D Visualisation - michael-hoepfl.com","isPartOf":{"@id":"https:\/\/michael-hoepfl.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/michael-hoepfl.com\/en\/digital-world\/youtube-stunning-3d-visualisation\/12-2010\/#primaryimage"},"image":{"@id":"https:\/\/michael-hoepfl.com\/en\/digital-world\/youtube-stunning-3d-visualisation\/12-2010\/#primaryimage"},"thumbnailUrl":"https:\/\/michael-hoepfl.com\/wp-content\/uploads\/2010\/12\/muse-3d-visuals-teaser.jpeg","datePublished":"2010-12-06T15:42:02+00:00","dateModified":"2026-08-13T11:05:02+00:00","breadcrumb":{"@id":"https:\/\/michael-hoepfl.com\/en\/digital-world\/youtube-stunning-3d-visualisation\/12-2010\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/michael-hoepfl.com\/en\/digital-world\/youtube-stunning-3d-visualisation\/12-2010\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/michael-hoepfl.com\/en\/digital-world\/youtube-stunning-3d-visualisation\/12-2010\/#primaryimage","url":"https:\/\/michael-hoepfl.com\/wp-content\/uploads\/2010\/12\/muse-3d-visuals-teaser.jpeg","contentUrl":"https:\/\/michael-hoepfl.com\/wp-content\/uploads\/2010\/12\/muse-3d-visuals-teaser.jpeg","width":480,"height":274},{"@type":"BreadcrumbList","@id":"https:\/\/michael-hoepfl.com\/en\/digital-world\/youtube-stunning-3d-visualisation\/12-2010\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/michael-hoepfl.com\/en\/"},{"@type":"ListItem","position":2,"name":"YouTube: Stunning 3D Visualisation"}]},{"@type":"WebSite","@id":"https:\/\/michael-hoepfl.com\/en\/#website","url":"https:\/\/michael-hoepfl.com\/en\/","name":"michael-hoepfl.com","description":"my business. my brain stuff. my blog.","publisher":{"@id":"https:\/\/michael-hoepfl.com\/en\/#\/schema\/person\/8d843bca28bfc5f703bcf977868eb8d7"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/michael-hoepfl.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/michael-hoepfl.com\/en\/#\/schema\/person\/8d843bca28bfc5f703bcf977868eb8d7","name":"Michael H\u00f6pfl","pronouns":"er\/ihr","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/michael-hoepfl.com\/wp-content\/uploads\/2026\/08\/LinkedIn-Profile-Image-2026-1024x1024.png","url":"https:\/\/michael-hoepfl.com\/wp-content\/uploads\/2026\/08\/LinkedIn-Profile-Image-2026-1024x1024.png","contentUrl":"https:\/\/michael-hoepfl.com\/wp-content\/uploads\/2026\/08\/LinkedIn-Profile-Image-2026-1024x1024.png","width":1024,"height":1024,"caption":"Michael H\u00f6pfl"},"logo":{"@id":"https:\/\/michael-hoepfl.com\/wp-content\/uploads\/2026\/08\/LinkedIn-Profile-Image-2026-1024x1024.png"},"description":"Ich schreibe und poste hier zu Themen, die mich seit jeher privat als auch beruflich interessieren und begleiten. [Mehr \u00fcber mich]","sameAs":["https:\/\/michael-hoepfl.com","https:\/\/www.linkedin.com\/in\/michael-hoepfl"],"url":"https:\/\/michael-hoepfl.com\/en\/author\/mhoepfl\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/michael-hoepfl.com\/wp-content\/uploads\/2010\/12\/muse-3d-visuals-teaser.jpeg","_links":{"self":[{"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/posts\/5274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/comments?post=5274"}],"version-history":[{"count":1,"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/posts\/5274\/revisions"}],"predecessor-version":[{"id":5276,"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/posts\/5274\/revisions\/5276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/media\/5275"}],"wp:attachment":[{"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/media?parent=5274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/categories?post=5274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/tags?post=5274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}