{"id":5222,"date":"2011-08-11T16:28:15","date_gmt":"2011-08-11T14:28:15","guid":{"rendered":"https:\/\/michael-hoepfl.com\/digital-world\/practical-example-sz-magazine-jetzt-connects-print-and-the-internet-using-a-2d-barcode\/08-2011\/"},"modified":"2026-08-11T21:14:05","modified_gmt":"2026-08-11T19:14:05","slug":"practical-example-sz-magazine-jetzt-connects-print-and-the-internet-using-a-2d-barcode","status":"publish","type":"post","link":"https:\/\/michael-hoepfl.com\/en\/communication\/practical-example-sz-magazine-jetzt-connects-print-and-the-internet-using-a-2d-barcode\/08-2011\/","title":{"rendered":"Practical Example: SZ Magazine \u201cjetzt\u201d Connects Print and the Internet Using a 2D Barcode"},"content":{"rendered":"\n

2D barcodes, or QR codes, have become increasingly common lately. I have already written about them here<\/a> and have also used them myself in advertisements.<\/strong><\/p>\n

\n
\"“jetzt”
\u201cjetzt\u201d magazine, August 2011, with an embedded QR code<\/figcaption><\/figure>\n<\/div>\n

And where does all this lead? In other words, where does the 2D barcode link to? It leads to a page on the \u201cjetzt\u201d online platform that appears to be optimised only for mobile-phone access, because it is not displayed correctly in any of my browsers. There you will find a video that continues the cover image and invites users to finish telling the story.<\/p>\n","protected":false},"excerpt":{"rendered":"

2D barcodes, or QR codes, have become increasingly common lately. I have already written about them here and have also used them myself in advertisements. And where does all this […]<\/p>\n","protected":false},"author":4,"featured_media":5223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":null,"_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"_import_markdown_pro_load_document_selector":0,"_import_markdown_pro_submit_text_textarea":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[274],"tags":[288,343,318,348,459,378,290,384,443,358,397],"class_list":["post-5222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","tag-hidden-gem","tag-internet","tag-link-tip","tag-marketing","tag-print","tag-social-media","tag-technology","tag-tv","tag-viral","tag-web","tag-youtube","bwp-blog-post","bwp-masonry-item","bwp-col-1","bwp-post-has-title"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/michael-hoepfl.com\/wp-content\/uploads\/2011\/08\/jetzt-Titel-mit-qr-code.jpeg","_links":{"self":[{"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/posts\/5222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/comments?post=5222"}],"version-history":[{"count":1,"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/posts\/5222\/revisions"}],"predecessor-version":[{"id":5224,"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/posts\/5222\/revisions\/5224"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/media\/5223"}],"wp:attachment":[{"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/media?parent=5222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/categories?post=5222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/tags?post=5222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}