{"id":5185,"date":"2014-03-14T09:14:57","date_gmt":"2014-03-14T08:14:57","guid":{"rendered":"https:\/\/michael-hoepfl.com\/digital-world\/study-provides-insight-into-the-distribution-and-behaviour-of-fans-on-social-media\/03-2014\/"},"modified":"2026-08-11T21:07:07","modified_gmt":"2026-08-11T19:07:07","slug":"study-provides-insight-into-the-distribution-and-behaviour-of-fans-on-social-media","status":"publish","type":"post","link":"https:\/\/michael-hoepfl.com\/en\/communication\/study-provides-insight-into-the-distribution-and-behaviour-of-fans-on-social-media\/03-2014\/","title":{"rendered":"Study Provides Insight into the Distribution and Behaviour of Fans on Social Media"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">WebXF analysed the Facebook fan pages and Twitter channels of seven major German brands. For the first time, the study provides transparency about the distribution and behaviour of fans and shows brand managers which options Facebook and Twitter actually offer for strategic brand communication.<\/p>\n\n<p class=\"wp-block-paragraph\">\u2014 Read more <a href=\"https:\/\/www.adzine.de\/2014\/03\/webxf-liefert-daten-zur-social-media-ausrichtung-von-marken-social-media-marketing\/\">https:\/\/www.adzine.de\/2014\/03\/webxf-liefert-daten-zur-social-media-ausrichtung-von-marken-social-media-marketing\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WebXF analysed the Facebook fan pages and Twitter channels of seven major German brands. For the first time, the study provides transparency about the distribution and behaviour of fans and [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"link","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":null,"_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"_import_markdown_pro_load_document_selector":0,"_import_markdown_pro_submit_text_textarea":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[274],"tags":[418,318,348,378,442,444,443],"class_list":["post-5185","post","type-post","status-publish","format-link","has-post-thumbnail","hentry","category-communication","tag-facebook","tag-link-tip","tag-marketing","tag-social-media","tag-studies","tag-university-place","tag-viral","post_format-post-format-link","bwp-blog-post","bwp-masonry-item","bwp-col-1","bwp-post-has-title"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/michael-hoepfl.com\/wp-content\/uploads\/2014\/03\/pexels-fauxels-3183170-scaled.jpg","_links":{"self":[{"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/posts\/5185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/comments?post=5185"}],"version-history":[{"count":1,"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/posts\/5185\/revisions"}],"predecessor-version":[{"id":5187,"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/posts\/5185\/revisions\/5187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/media\/5186"}],"wp:attachment":[{"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/media?parent=5185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/categories?post=5185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/tags?post=5185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}