{"id":5185,"date":"2014-03-14T09:14:57","date_gmt":"2014-03-14T08:14:57","guid":{"rendered":"https:\/\/michael-hoepfl.com\/digital-world\/study-provides-insight-into-the-distribution-and-behaviour-of-fans-on-social-media\/03-2014\/"},"modified":"2026-08-11T21:07:07","modified_gmt":"2026-08-11T19:07:07","slug":"study-provides-insight-into-the-distribution-and-behaviour-of-fans-on-social-media","status":"publish","type":"post","link":"https:\/\/michael-hoepfl.com\/en\/communication\/study-provides-insight-into-the-distribution-and-behaviour-of-fans-on-social-media\/03-2014\/","title":{"rendered":"Study Provides Insight into the Distribution and Behaviour of Fans on Social Media"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">WebXF analysed the Facebook fan pages and Twitter channels of seven major German brands. For the first time, the study provides transparency about the distribution and behaviour of fans and shows brand managers which options Facebook and Twitter actually offer for strategic brand communication.<\/p>\n\n<p class=\"wp-block-paragraph\">\u2014 Read more <a href=\"https:\/\/www.adzine.de\/2014\/03\/webxf-liefert-daten-zur-social-media-ausrichtung-von-marken-social-media-marketing\/\">https:\/\/www.adzine.de\/2014\/03\/webxf-liefert-daten-zur-social-media-ausrichtung-von-marken-social-media-marketing\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WebXF analysed the Facebook fan pages and Twitter channels of seven major German brands. For the first time, the study provides transparency about the distribution and behaviour of fans and [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"link","meta":{"_import_markdown_pro_load_document_selector":0,"_import_markdown_pro_submit_text_textarea":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[274],"tags":[418,318,348,378,442,444,443],"class_list":["post-5185","post","type-post","status-publish","format-link","has-post-thumbnail","hentry","category-communication","tag-facebook","tag-link-tip","tag-marketing","tag-social-media","tag-studies","tag-university-place","tag-viral","post_format-post-format-link","bwp-blog-post","bwp-masonry-item","bwp-col-1","bwp-post-has-title"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Study Provides Insight into the Distribution and Behaviour of Fans on Social Media - michael-hoepfl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/michael-hoepfl.com\/en\/communication\/study-provides-insight-into-the-distribution-and-behaviour-of-fans-on-social-media\/03-2014\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Study Provides Insight into the Distribution and Behaviour of Fans on Social Media - michael-hoepfl.com\" \/>\n<meta property=\"og:description\" content=\"WebXF analysed the Facebook fan pages and Twitter channels of seven major German brands. For the first time, the study provides transparency about the distribution and behaviour of fans and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/michael-hoepfl.com\/en\/communication\/study-provides-insight-into-the-distribution-and-behaviour-of-fans-on-social-media\/03-2014\/\" \/>\n<meta property=\"og:site_name\" content=\"michael-hoepfl.com\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-14T08:14:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-11T19:07:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/michael-hoepfl.com\/wp-content\/uploads\/2014\/03\/pexels-fauxels-3183170-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1708\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael H\u00f6pfl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael H\u00f6pfl\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/communication\\\/study-provides-insight-into-the-distribution-and-behaviour-of-fans-on-social-media\\\/03-2014\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/communication\\\/study-provides-insight-into-the-distribution-and-behaviour-of-fans-on-social-media\\\/03-2014\\\/\"},\"author\":{\"name\":\"Michael H\u00f6pfl\",\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/#\\\/schema\\\/person\\\/8d843bca28bfc5f703bcf977868eb8d7\"},\"headline\":\"Study Provides Insight into the Distribution and Behaviour of Fans on Social Media\",\"datePublished\":\"2014-03-14T08:14:57+00:00\",\"dateModified\":\"2026-08-11T19:07:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/communication\\\/study-provides-insight-into-the-distribution-and-behaviour-of-fans-on-social-media\\\/03-2014\\\/\"},\"wordCount\":64,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/#\\\/schema\\\/person\\\/8d843bca28bfc5f703bcf977868eb8d7\"},\"image\":{\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/communication\\\/study-provides-insight-into-the-distribution-and-behaviour-of-fans-on-social-media\\\/03-2014\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/michael-hoepfl.com\\\/wp-content\\\/uploads\\\/2014\\\/03\\\/pexels-fauxels-3183170-scaled.jpg\",\"keywords\":[\"facebook\",\"Link Tip\",\"Marketing\",\"Social Media\",\"studies\",\"university place\",\"viral\"],\"articleSection\":[\"Communication\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/communication\\\/study-provides-insight-into-the-distribution-and-behaviour-of-fans-on-social-media\\\/03-2014\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/communication\\\/study-provides-insight-into-the-distribution-and-behaviour-of-fans-on-social-media\\\/03-2014\\\/\",\"url\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/communication\\\/study-provides-insight-into-the-distribution-and-behaviour-of-fans-on-social-media\\\/03-2014\\\/\",\"name\":\"Study Provides Insight into the Distribution and Behaviour of Fans on Social Media - 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