www.futurebiz.de\/<\/a><\/p>\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Social media & digital marketing blog focusing on social media marketing, influencer marketing and digital trends for brands and companies. On top of that, it features current articles on all […]<\/p>\n","protected":false},"author":4,"featured_media":5077,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"link","meta":{"_import_markdown_pro_load_document_selector":0,"_import_markdown_pro_submit_text_textarea":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[274],"tags":[380,318,348,378,379],"class_list":["post-5076","post","type-post","status-publish","format-link","has-post-thumbnail","hentry","category-communication","tag-blogs","tag-link-tip","tag-marketing","tag-social-media","tag-weblog","post_format-post-format-link","bwp-blog-post","bwp-masonry-item","bwp-col-1","bwp-post-has-title"],"yoast_head":"\n
FUTUREBIZ - Digital & Social Media Marketing Blog for Businesses - michael-hoepfl.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/michael-hoepfl.com\/en\/communication\/futurebiz-digital-social-media-marketing-blog-for-businesses\/04-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FUTUREBIZ - Digital & Social Media Marketing Blog for Businesses - michael-hoepfl.com\" \/>\n<meta property=\"og:description\" content=\"Social media & digital marketing blog focusing on social media marketing, influencer marketing and digital trends for brands and companies. On top of that, it features current articles on all […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/michael-hoepfl.com\/en\/communication\/futurebiz-digital-social-media-marketing-blog-for-businesses\/04-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"michael-hoepfl.com\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-23T06:58:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-11T18:52:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/michael-hoepfl.com\/wp-content\/uploads\/2019\/04\/pexels-pixabay-267355-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1710\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael H\u00f6pfl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael H\u00f6pfl\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/communication\\\/futurebiz-digital-social-media-marketing-blog-for-businesses\\\/04-2019\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/communication\\\/futurebiz-digital-social-media-marketing-blog-for-businesses\\\/04-2019\\\/\"},\"author\":{\"name\":\"Michael H\u00f6pfl\",\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/#\\\/schema\\\/person\\\/8d843bca28bfc5f703bcf977868eb8d7\"},\"headline\":\"FUTUREBIZ – Digital & Social Media Marketing Blog for Businesses\",\"datePublished\":\"2019-04-23T06:58:30+00:00\",\"dateModified\":\"2026-08-11T18:52:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/communication\\\/futurebiz-digital-social-media-marketing-blog-for-businesses\\\/04-2019\\\/\"},\"wordCount\":48,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/#\\\/schema\\\/person\\\/8d843bca28bfc5f703bcf977868eb8d7\"},\"image\":{\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/communication\\\/futurebiz-digital-social-media-marketing-blog-for-businesses\\\/04-2019\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/michael-hoepfl.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/pexels-pixabay-267355-scaled.jpg\",\"keywords\":[\"blogs\",\"Link Tip\",\"Marketing\",\"Social Media\",\"weblog\"],\"articleSection\":[\"Communication\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/communication\\\/futurebiz-digital-social-media-marketing-blog-for-businesses\\\/04-2019\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/communication\\\/futurebiz-digital-social-media-marketing-blog-for-businesses\\\/04-2019\\\/\",\"url\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/communication\\\/futurebiz-digital-social-media-marketing-blog-for-businesses\\\/04-2019\\\/\",\"name\":\"FUTUREBIZ - Digital & Social Media Marketing Blog for Businesses - michael-hoepfl.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/communication\\\/futurebiz-digital-social-media-marketing-blog-for-businesses\\\/04-2019\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/communication\\\/futurebiz-digital-social-media-marketing-blog-for-businesses\\\/04-2019\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/michael-hoepfl.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/pexels-pixabay-267355-scaled.jpg\",\"datePublished\":\"2019-04-23T06:58:30+00:00\",\"dateModified\":\"2026-08-11T18:52:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/communication\\\/futurebiz-digital-social-media-marketing-blog-for-businesses\\\/04-2019\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/communication\\\/futurebiz-digital-social-media-marketing-blog-for-businesses\\\/04-2019\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/communication\\\/futurebiz-digital-social-media-marketing-blog-for-businesses\\\/04-2019\\\/#primaryimage\",\"url\":\"https:\\\/\\\/michael-hoepfl.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/pexels-pixabay-267355-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/michael-hoepfl.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/pexels-pixabay-267355-scaled.jpg\",\"width\":2560,\"height\":1710},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/communication\\\/futurebiz-digital-social-media-marketing-blog-for-businesses\\\/04-2019\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FUTUREBIZ – Digital & Social Media Marketing Blog for Businesses\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/\",\"name\":\"michael-hoepfl.com\",\"description\":\"my business. my brain stuff. my blog.\",\"publisher\":{\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/#\\\/schema\\\/person\\\/8d843bca28bfc5f703bcf977868eb8d7\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/#\\\/schema\\\/person\\\/8d843bca28bfc5f703bcf977868eb8d7\",\"name\":\"Michael H\u00f6pfl\",\"pronouns\":\"er\\\/ihr\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/LinkedIn-Profile-Image-2026-1024x1024.png\",\"url\":\"https:\\\/\\\/michael-hoepfl.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/LinkedIn-Profile-Image-2026-1024x1024.png\",\"contentUrl\":\"https:\\\/\\\/michael-hoepfl.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/LinkedIn-Profile-Image-2026-1024x1024.png\",\"width\":1024,\"height\":1024,\"caption\":\"Michael H\u00f6pfl\"},\"logo\":{\"@id\":\"https:\\\/\\\/michael-hoepfl.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/LinkedIn-Profile-Image-2026-1024x1024.png\"},\"description\":\"Ich schreibe und poste hier zu Themen, die mich seit jeher privat als auch beruflich interessieren und begleiten. [Mehr \u00fcber mich]\",\"sameAs\":[\"https:\\\/\\\/michael-hoepfl.com\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/michael-hoepfl\"],\"url\":\"https:\\\/\\\/michael-hoepfl.com\\\/en\\\/author\\\/mhoepfl\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"FUTUREBIZ - Digital & Social Media Marketing Blog for Businesses - michael-hoepfl.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/michael-hoepfl.com\/en\/communication\/futurebiz-digital-social-media-marketing-blog-for-businesses\/04-2019\/","og_locale":"en_US","og_type":"article","og_title":"FUTUREBIZ - Digital & Social Media Marketing Blog for Businesses - michael-hoepfl.com","og_description":"Social media & digital marketing blog focusing on social media marketing, influencer marketing and digital trends for brands and companies. On top of that, it features current articles on all […]","og_url":"https:\/\/michael-hoepfl.com\/en\/communication\/futurebiz-digital-social-media-marketing-blog-for-businesses\/04-2019\/","og_site_name":"michael-hoepfl.com","article_published_time":"2019-04-23T06:58:30+00:00","article_modified_time":"2026-08-11T18:52:17+00:00","og_image":[{"width":2560,"height":1710,"url":"https:\/\/michael-hoepfl.com\/wp-content\/uploads\/2019\/04\/pexels-pixabay-267355-scaled.jpg","type":"image\/jpeg"}],"author":"Michael H\u00f6pfl","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Michael H\u00f6pfl"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/michael-hoepfl.com\/en\/communication\/futurebiz-digital-social-media-marketing-blog-for-businesses\/04-2019\/#article","isPartOf":{"@id":"https:\/\/michael-hoepfl.com\/en\/communication\/futurebiz-digital-social-media-marketing-blog-for-businesses\/04-2019\/"},"author":{"name":"Michael H\u00f6pfl","@id":"https:\/\/michael-hoepfl.com\/en\/#\/schema\/person\/8d843bca28bfc5f703bcf977868eb8d7"},"headline":"FUTUREBIZ – Digital & Social Media Marketing Blog for Businesses","datePublished":"2019-04-23T06:58:30+00:00","dateModified":"2026-08-11T18:52:17+00:00","mainEntityOfPage":{"@id":"https:\/\/michael-hoepfl.com\/en\/communication\/futurebiz-digital-social-media-marketing-blog-for-businesses\/04-2019\/"},"wordCount":48,"commentCount":0,"publisher":{"@id":"https:\/\/michael-hoepfl.com\/en\/#\/schema\/person\/8d843bca28bfc5f703bcf977868eb8d7"},"image":{"@id":"https:\/\/michael-hoepfl.com\/en\/communication\/futurebiz-digital-social-media-marketing-blog-for-businesses\/04-2019\/#primaryimage"},"thumbnailUrl":"https:\/\/michael-hoepfl.com\/wp-content\/uploads\/2019\/04\/pexels-pixabay-267355-scaled.jpg","keywords":["blogs","Link Tip","Marketing","Social Media","weblog"],"articleSection":["Communication"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/michael-hoepfl.com\/en\/communication\/futurebiz-digital-social-media-marketing-blog-for-businesses\/04-2019\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/michael-hoepfl.com\/en\/communication\/futurebiz-digital-social-media-marketing-blog-for-businesses\/04-2019\/","url":"https:\/\/michael-hoepfl.com\/en\/communication\/futurebiz-digital-social-media-marketing-blog-for-businesses\/04-2019\/","name":"FUTUREBIZ - Digital & Social Media Marketing Blog for Businesses - michael-hoepfl.com","isPartOf":{"@id":"https:\/\/michael-hoepfl.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/michael-hoepfl.com\/en\/communication\/futurebiz-digital-social-media-marketing-blog-for-businesses\/04-2019\/#primaryimage"},"image":{"@id":"https:\/\/michael-hoepfl.com\/en\/communication\/futurebiz-digital-social-media-marketing-blog-for-businesses\/04-2019\/#primaryimage"},"thumbnailUrl":"https:\/\/michael-hoepfl.com\/wp-content\/uploads\/2019\/04\/pexels-pixabay-267355-scaled.jpg","datePublished":"2019-04-23T06:58:30+00:00","dateModified":"2026-08-11T18:52:17+00:00","breadcrumb":{"@id":"https:\/\/michael-hoepfl.com\/en\/communication\/futurebiz-digital-social-media-marketing-blog-for-businesses\/04-2019\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/michael-hoepfl.com\/en\/communication\/futurebiz-digital-social-media-marketing-blog-for-businesses\/04-2019\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/michael-hoepfl.com\/en\/communication\/futurebiz-digital-social-media-marketing-blog-for-businesses\/04-2019\/#primaryimage","url":"https:\/\/michael-hoepfl.com\/wp-content\/uploads\/2019\/04\/pexels-pixabay-267355-scaled.jpg","contentUrl":"https:\/\/michael-hoepfl.com\/wp-content\/uploads\/2019\/04\/pexels-pixabay-267355-scaled.jpg","width":2560,"height":1710},{"@type":"BreadcrumbList","@id":"https:\/\/michael-hoepfl.com\/en\/communication\/futurebiz-digital-social-media-marketing-blog-for-businesses\/04-2019\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/michael-hoepfl.com\/en\/"},{"@type":"ListItem","position":2,"name":"FUTUREBIZ – Digital & Social Media Marketing Blog for Businesses"}]},{"@type":"WebSite","@id":"https:\/\/michael-hoepfl.com\/en\/#website","url":"https:\/\/michael-hoepfl.com\/en\/","name":"michael-hoepfl.com","description":"my business. my brain stuff. my blog.","publisher":{"@id":"https:\/\/michael-hoepfl.com\/en\/#\/schema\/person\/8d843bca28bfc5f703bcf977868eb8d7"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/michael-hoepfl.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/michael-hoepfl.com\/en\/#\/schema\/person\/8d843bca28bfc5f703bcf977868eb8d7","name":"Michael H\u00f6pfl","pronouns":"er\/ihr","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/michael-hoepfl.com\/wp-content\/uploads\/2026\/08\/LinkedIn-Profile-Image-2026-1024x1024.png","url":"https:\/\/michael-hoepfl.com\/wp-content\/uploads\/2026\/08\/LinkedIn-Profile-Image-2026-1024x1024.png","contentUrl":"https:\/\/michael-hoepfl.com\/wp-content\/uploads\/2026\/08\/LinkedIn-Profile-Image-2026-1024x1024.png","width":1024,"height":1024,"caption":"Michael H\u00f6pfl"},"logo":{"@id":"https:\/\/michael-hoepfl.com\/wp-content\/uploads\/2026\/08\/LinkedIn-Profile-Image-2026-1024x1024.png"},"description":"Ich schreibe und poste hier zu Themen, die mich seit jeher privat als auch beruflich interessieren und begleiten. [Mehr \u00fcber mich]","sameAs":["https:\/\/michael-hoepfl.com","https:\/\/www.linkedin.com\/in\/michael-hoepfl"],"url":"https:\/\/michael-hoepfl.com\/en\/author\/mhoepfl\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/michael-hoepfl.com\/wp-content\/uploads\/2019\/04\/pexels-pixabay-267355-scaled.jpg","_links":{"self":[{"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/posts\/5076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/comments?post=5076"}],"version-history":[{"count":1,"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/posts\/5076\/revisions"}],"predecessor-version":[{"id":5078,"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/posts\/5076\/revisions\/5078"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/media\/5077"}],"wp:attachment":[{"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/media?parent=5076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/categories?post=5076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michael-hoepfl.com\/en\/wp-json\/wp\/v2\/tags?post=5076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}